In 1982, marketers associated with Algonquin College met in Ottawa to establish a marketing institute modeled after the Chartered Institute of Marketing—UK. The Institute was launched to promote and develop the practice of marketing in Canada by encouraging the adoption of professional Standards and qualifications by practitioners and employees, and to become the recognized body for professional marketers in Canada.

In 1984, the Institute’s by-laws were approved and James Jarrett, MCInst.M., FCInst.M was confirmed as the Institute’s National Chairman.

In 1992, the Institute changed its focus on educational standards and decided to accredit educational institutions whose programs matched the Institute’s education requirements for membership.

At the 2001-2002 Annual General Meeting, Grant Lee became the Institute’s first paid general manager to run the day-to-day operations of the Institute and activate committees chaired by members of the Board of Directors.

The Institute enhanced its online presence through 2005 by refreshing its Website and e-marketing activities. For the first time, readers of Marketing Canada could subscribe to the journal online.

In 2007, a new classification of membership was introduced. Members holding the designation MCInst.M could apply for a Certificate of Registration to practice as a Registered Professional Marketer (RPM).

Strategic alliances became the focus of the Institute from 2012 through 2015 and continue to influence the growth of the Institute.

Click on the books for a lengthy historical account.

Marketing Canada

Marketing Canada is the official journal of the Canadian Institute of Marketing. The publication is distributed quarterly as a pdf file to all members and friends of The Canadian Institute of Marketing. Each issue covers articles related to changing marketing theory, applications of standards and principles, and case studies. The journal also documents the history of events taking place at the Canadian Institute of Marketing.

Subscribe to Marketing Canada

Current Issue

 Click here to view the April 2016 Issue
 Archived Issues since 2000
Student Members

click here to go to a page for students

Strategic Partners

ACCES Employment
ACCES Employment is a leader in connecting employers with qualified employees from diverse backgrounds.
AGL Marketing Limited

Providing management and marketing services, and sharing resources with the Canadian Institute of Marketing since 1998.
Canadian Association of Marketing Professionals
Conferences, seminars and networking events for Toronto-area members.




eTail Canada 2016 - Toronto, May 16-19

What's New
Your role requires to you to think outside the box, so we’ve decided to showcase Guest Speakers to deliver “a-ha!” moments to inspire you, and think about your business in a new, dynamic way.

A Deeper Dive Into Customer Experience
The customer is in the driver’s seat, and you need to scale to online customer demand. By coming to eTail Canada, you will learn what tactics you need to build lasting relationships with your customers.

Pages Of Notes
That’s what you’ll leave with. Every session is designed to leave you with a minimum of four tactics. That’s over 100 strategies – bring a big notebook!

Leaders Inspiring Leaders
You’ll receive tips and tricks from omni-channel movers and shakers; SVP’s and VP’s from: lululemon, Roots, Groupe Dynamite, Beyond The Rack, Toys R Us,, Sears, Lowes and many more.

See more at:


DIGIMARCON Canada 2016 - Toronto, May 19 - 20

DIGIMARCON CANADA 2016 Conference showcases the most audacious and thought provoking speakers in the digital marketing industry, providing attendees with emerging strategies, the latest innovative technologies, best practices, and insights from successful digital marketing campaigns. Whether it's building customer loyalty, increasing sales,improving lead generation, or driving greater consumer engagement, the DIGIMARCON CANADA 2016 program has been specifically designed to help attendees develop their audience. Attendees will learn how to build traffic, create brand awareness, improve customer service and develop better use of digital tools internally to drive more productive business outcomes. Immerse yourself in topics such as Content Strategy, Web Experience Management, Usability/Design, Mobile Marketing, Customer Engagement, Social Media, Targeting & Optimization, Branded Search, Marketing Automation, Analytics & Data and much, much more!

For more details visit


Create a digital marketing blueprint for maximum ROI June 2 - 3

Differentiate by personalizing your customer's path-topurchase. Enhance strategic integration and bolster acquisition.

Decipher crucial intelligence at this collaborative forum gathering North America's leading financial marketers. Access exclusive B2C & B2B case studies and implementation tactics. Gain expert advice on social, mobile, search, content, big data, display, automation, millennial engagement, and gamification.

Participate in 3.5 days of top programming built for Financial Marketing executives. Source specialized solutions you need in 6 dedicated streams, 28 interactive sessions and 40+ elite speakers.

Reinvent your brand to thrive in the digital age. Transform customer experience with disruptive technologies. Develop trust, meet compliance, and engage customers on their terms.

See the website:

11th Annual Vanier College BDC Case Challenge set for February 13-14, 2016 - Canadian Institute of Marketing a sponsor

The 11th annual Vanier College BDC Case Challenge will take place on Saturday February 13 and Sunday, February 14, 2016. Thirty two colleges and cegeps will be in Montreal for the weekend activity that has become one of the most prestigious collegiate marketing case competitions in Canada. 

"We are so pleased to see the evolution of the Case Challenge over the years," says David Moscovitz, Vanier team coach and organizer of the marketing competition. "Although many colleges have been competing in the Case Challenge for several years, there’s a new generation of students and coaches in this year’s event as teachers retire and new ones take over training teams for this event, and as new colleges competed for the first time this year. The Case Challenge has inspired marketing students across Canada for the past ten years and we are proud that it continues to do so."  
The BDC is proud to be a long-time partner of this Case Challenge. "We believe in the importance of supporting youth education and playing an active role in helping students gain practical presentation skills and apply their marketing knowledge. It’s a great way to learn while having fun," stated Michel Bergeron, Senior Vice President, Marketing and Public Affairs at BDC. 
Round One of the 2016 competition will take place on Saturday, February 13, 2016, at the Marriott Courtyard Hotel (Montreal Airport), 7000 Place Robert-Joncas, (514-339-5333). Presentations begin at 10:00 AM and run until 5:00 PM on Saturday. Because of the large number of participants, there will be three theatres of eleven presentations on Saturday. That evening, the top two teams from each of the three theatres will be announced at a gala dinner at 7:00 PM. These top six teams will then go on to compete Sunday morning, February 14.


Bachelor of Commerce in Marketing accredited by the Canadian Institute of Marketing

The Canadian Institute of Marketing has accreditied the Bachelor of Commerce in Marketing of The Business School, Humber Institute of Technology & Advanced Learning. Graduates of the Bachelor of Commerce in Marketing may apply to the Canadian Institute of marketing for Graduate, Associate, or Professional membership. The Institute's Registrar reviews the application of a graduating student and grants a level of membership based on academic achievement in marketing, which may extend beyond The Business School, Humber Institute of Technology & Advanced Learning, and length and depth of experience. An applicant who has graduated from the Bachelor of Commerce in Marketing would be granted at least Graduate membership and may use the post nominal, G,CInst.M after being granted membership.


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